4 min read
hCAPTCHA vs reCAPTCHA: Are They Sufficient for Bot Protection?
TL;DR: CAPTCHAs like hCAPTCHA and reCAPTCHA are key tools in distinguishing humans from bots, but may not be entirely...
On average, 45% of all affiliate traffic is fraudulent. Fraudulent affiliate activities cheat your business and legitimate affiliates out of earned commissions.
Your reputation is an invaluable resource. It takes years to build a strong reputation and just minutes to lose. Anura protects and improves your brand reputation and value by guarding your site against fraudulent traffic and the negative impact that results.
Protect against bots, competitor fraud, and click farms that drain your advertising budget leading to poor conversion rates and wasted marketing resources.
Chargebacks are a risk to your merchant account and can damage your reputation. Chargeback processing takes significant time, causing financial loss, payment of commissions to illegitimate affiliates and even loss of inventory.
Lead generation fraud is caused by invalid traffic (IVT) using bots, malware, and human fraud farms to fill out forms using real information to bypass detection. Identify bad leads BEFORE you call them.
Programmatic advertising has the highest rate of fraud at 40-50% on average. Fraudsters take advantage of non-human involvement and deploy sophisticated methods to steal your marketing dollars.
Automatically hide ads from fraudulent visitors on popular platforms and social media sites. No need to apply for refunds because your ads are only shown to real people.
The #1 driver to TCPA class litigation is directly related to bad leads. Reduce TCPA risks by eliminating fraudulent leads.
Correctly identifying fraudulent activity provides a truer perspective on your campaign performance. Making data-driven decisions based on accurate data will drive more conversions and ultimately increase ROAS (return on ad spend).
Reduce wasted ad spend by eliminating fraudulent activity. Free up your sales team to spend more time with real prospects and less time chasing fake visitors that won't convert. Save the wasted ad spend or reinvest it in real people to see a boost in ROI.
Brand reputation takes years to build and moments to destroy. Anura protects against fraudulent activity that can destroy your brand reputation, cause future sales loss, waste company resources, and decrease company morale.
Integrating Anura into your web assets is a smart move that can help minimize the risk of fraud, no matter where you install our solution or what platform it integrates with. It's simple and flexible - giving you instant responses to the source and amounts of fraud.
100% Improvement in Quality of Traffic
Anura doesn’t just mitigate ad fraud, it grows your company. Since making the switch to Anura, our clients have seen a 100% improvement in the quality of traffic and increased their spend with us. Anura is boosting our ROI along with helping our company grow; no other ad fraud solution has ever done that for us.
Anura Avoids False Positives
Our number one priority is to protect the quality of leads that we send to our advertisers. To that end, an essential component of our analytics platform is Anura. Unlike other fraud detection solutions that we've tried, Anura avoids false positives and gives us the insights that we need to navigate an always challenging affiliate landscape.
20-25% Increase in Conversions
Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet’s branded wallet share.
18 Million Visitors, No False Positives
Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.
Found 200-300% More Fraud
Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.
Delivered High Intent Users to Our Carrier Partners
Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results.
Eliminated Affiliate Fraud
Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money.
Nov 6, 2024
TL;DR: CAPTCHAs like hCAPTCHA and reCAPTCHA are key tools in distinguishing humans from bots, but may not be entirely...
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