You're Losing:
?
Per Month on Fraud
Wasted Assets
- Misappropriated ad spend
- Wasted technical resources
- Marketing staff’s time implementing ads
- Negative impact on employee morale
- Sales team’s time chasing false leads
Brand Reputation
- Consumer complaints
- Time and expense attempting to repair brand reputation
- Permanence of online reviews
Skewed Analytical Data
- Money spent in the wrong places
- Poor return on investment
- Low conversion rates
- Cost of data analysis to detect ad fraud
Lawsuits
- Legal fees and expenses
- Potential punitive charges
- Settlement or awards costs
- Staff time and productivity
- TCPA fines
What is the cost of ad fraud?
And how does it impact your business?
