Stop Search, Competitor, Social, and Influencer Fraud

Anura protects against search fraud, competitor fraud, social fraud, and influencer fraud.

When Anura marks a visitor as fraudulent, our Search and Social Protect™ automatically hides your ads from being shown to fraudulent visitors on platforms like Google, Microsoft Ads, Instagram, Facebook, Tik Tok, Twitter, YouTube, and LinkedIn.

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No need to apply for refunds.

Anura is a proactive solution that automatically hides your ads from fraudsters, so there's no need to apply for refunds. You do not need to waste time getting “reports” or filling out forms requesting refunds when there is little to no chance of getting a refund.

Search fraud is when fraudsters click on paid ads or paid search results on search engines like Google and Bing. This is often known as click fraud (pay-per-click/PPC) fraud.

Individuals or organizations create fake social media profiles and engage in activities such as spreading false information, scamming people, or artificially inflating their social media presence for various gains.

Competitor fraud occurs when a fraudster repeatedly clicks on the competitor’s ads to rapidly drain a competitor’s ad budget for their own ads to rank higher or run unopposed. In some instances, a competitor can click on your online ads to drive up the amount that you pay for search term keywords — even when targeting extremely expensive terms.

In marketing terms, an influencer is someone who has a large following socially and can "influence" others to make specific buying decisions. Influencer marketing fraud occurs when an influencer is either using bots or other techniques to artificially inflate their engagement with the advertiser. Sometimes, the influencer isn't even a real person.

Search & Social Protect™ One Pager

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Social bots can be used to artificially inflate the popularity of certain videos by generating views and likes.
They can also follow accounts en masse to create an appearance of a large following.

Bots on LinkedIn are often used to scrape data of professionals for lead generation or other purposes.
They can also be used to send connection requests and messages in bulk.

Bots on Facebook can be used to create fake accounts to spread misinformation or propaganda.
Content bots can automatically share posts and updates to various groups and pages.

On Instagram, bots are often used to artificially increase the number of followers, likes, and comments on posts.
They can also be used for scraping data of users for marketing purposes.

Twitter is known for being susceptible to social amplification bots that can retweet and like tweets to create trends.
Bots can be used for spreading misinformation or engaging in harassment campaigns.

Wasted Ad Spend

Search and social fraud can result in wasted advertising budgets. When fraudulent clicks or engagements occur, advertisers end up paying for interactions that have no real value. This drains resources that could have been used to reach genuine customers and generate meaningful conversions.

Reduced Campaign Performance

Fraudulent activities can skew campaign metrics and performance indicators, making it difficult for marketers to accurately evaluate the success of their campaigns. False clicks, invalid conversions, and manipulated engagement data are some of the common fraudulent activities that can undermine the effectiveness of marketing campaigns.

Lower Return on Investment (ROI)

With a portion of the marketing budget wasted on fraudulent activities, the overall ROI of the campaign is negatively impacted. Businesses may struggle to achieve their desired outcomes, such as generating leads, increasing sales, or improving brand awareness, due to the interference of fraud.

Decreased Trust and Credibility

When fraudulent activities are prevalent on search engines or social media platforms, users may become skeptical about the authenticity of ads and content. This erodes trust in digital marketing as a whole and can lead to reduced engagement, conversions, and brand loyalty.

Brand Reputation Damage

In cases where fraudsters exploit a brand's identity to carry out fraudulent activities, the brand's reputation can suffer. This can harm consumer perception, trust, and loyalty, making it more challenging to maintain a positive brand image in the digital space.

Advertiser-Platform Relationship Strain

When advertisers realize that their campaigns are affected by search and social fraud, they may become disillusioned with the platforms they are advertising on. This strain can lead to strained relationships, decreased spending, and a loss of confidence in the platforms' ability to provide a secure and effective advertising environment.

Increase Conversions
Reduce Wasted Ad Spend
Stop Competitor Fraud

Protect Personal Information
Protect Your Brand Reputation
No Applying for Refunds

Frequently Asked Questions

Discover Answers to Your Questions: Frequently Asked Questions about Search and Social Protect

What is Search and Social Protect?

Search and Social Protect is a feature of Anura’s fraud protection solution that automatically hides your ads from fraudulent visitors on popular platforms such as Google, Microsoft Ads, Instagram, Facebook, TikTok, Twitter, YouTube, and LinkedIn.

How does Search and Social Protect work?

Anura’s Search and Social Protect utilizes advanced algorithms and real-time analysis to identify and mark visitors as fraudulent. When a visitor is flagged as fraudulent, Anura ensures that your ads are not shown to them on search engines and social media platforms, protecting your budget and campaign performance.

What types of fraud does Search and Social Protect, protect against?

Search and Social Protect protects against various types of fraud, including search fraud, competitor fraud, social fraud, and influencer fraud. It helps prevent fraudulent clicks, engagements, and interactions that can negatively impact your advertising campaigns. It stops bots, malware and human fraud farms.

How does Search and Social Protect help increase conversions?

By automatically hiding your ads from fraudulent visitors, Search and Social Protect ensures that your ad budget is directed towards genuine users who are likely to convert. This reduces wasted ad spend and improves the overall effectiveness of your campaigns, leading to increased conversions.

Do I need to apply for refunds with Search and Social Protect?

No, with Anura’s proactive solution, there’s no need to apply for refunds. Instead of wasting time and effort on refund requests that usually go unanswered, Anura automatically hides your ads from fraudsters, saving you from the hassle of the refund processes.

Can Search and Social Protect, protect my brand reputation?

Absolutely. Search and Social Protect helps protect your brand reputation by preventing your ads from being shown to fraudulent visitors who may engage in malicious activities or spread misinformation. By avoiding association with fraudulent behavior, you can maintain a positive brand image and build trust with your audience.

Is Search and Social Protect compatible with all major advertising platforms?

Yes, Search and Social Protect is designed to work seamlessly with popular advertising platforms such as Google, Microsoft Ads, Instagram, Facebook, TikTok, Twitter, YouTube, and LinkedIn. It covers a wide range of platforms to ensure comprehensive protection against fraud.

How accurate is Search and Social Protect in detecting fraud?

Anura’s fraud detection algorithms are continuously refined and updated to ensure high accuracy in identifying fraudulent visitors. The system combines machine learning, behavioral analysis, and data-driven insights to stay ahead of fraudsters and provide reliable protection. This process has proven to be 99.999% accurate when identifying fraud.

How can I get started with Search and Social Protect?

To get started with Search and Social Protect, you can reach out to our experts for a free trial or consultation. They will guide you through the implementation process and help you leverage Anura’s powerful fraud protection capabilities.