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CTR Calculator

How to Calculate Click Through Rate (CTR)

It is simple to find out how much your ad impressions cost. The easy-to-follow cost per impression formula goes:

CTR = (Number of Clicks / Number of Impressions) * 100

  • Total Ad Impressions:The total number of times your ad is displayed.
  • Total Clicks:The total times your ad is clicked on.

CTR Calculator

Ad Impressions

Number of Clicks

 
CTR
The CTR cannot be more than 100%. This would mean more clicks than ad impressions.

Click Through Rate FAQs

What is the Click Through Rate for ads?

Click Through Rate (CTR) is a metric that measures how effective an ad is at getting users to click on it. It's commonly used in digital advertising to gauge engagement.

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