Thought leadership

"COVID-19 and Ad Fraud: Is There a Correlation?" is a white paper that investigates the potential correlation between the pandemic and increased ad fraud activities, using data-driven insights to explore patterns, motivations, and impacts.

"What Lead Generation Fraud Costs You" is a white paper exploring the financial, reputational, and operational impacts of lead generation fraud on businesses, underlining the need for effective strategies to mitigate these significant costs.

"The Rise of Affiliate Marketing Fraud" is a white paper dissecting the increasing prevalence and implications of fraud within the affiliate marketing industry, offering proactive strategies to counter this growing issue and ensure campaign integrity and effectiveness.

"Mobile App Fraud: $3 Billion Threat" is a white paper illuminating the considerable extent of fraud within mobile apps, particularly in Google's Play store, underlining the substantial financial risks and advocating for strong countermeasures to protect users and advertisers.

"Live Paper 2.0," a sequel to "Mobile App Fraud: $3 Billion Threat," further probes into the pervasive mobile app fraud, particularly in Google's Play Store, emphasizing its significant financial risks and the urgent need for stringent protective measures for users and advertisers.

Anura protects any company that spends money in the digital space. As the world’s most accurate fraud solution, Anura protects web assets by eliminating bots, malware, and human fraud, protecting brands and ensuring digital marketing effectiveness.

Learn how inferior ad fraud solutions affect your business by misidentifying real visitors as fraudulent. Discover how much of your budget is being wasted to false positives.

The "Competitor Comparison Chart" underscores Anura's superior position as an industry leader in fraud detection, excelling in accuracy, coverage, advanced analytics, and ultimately enhancing conversion rates and optimizing marketing spend.

"Anura's Differentiators" spotlights the company's innovative and comprehensive fraud detection solution, distinguished by its exceptional accuracy, thoroughness, real-time analytics, and advanced technology, thereby empowering businesses to make informed decisions and enhance marketing efforts.

"Anura's Search and Social Protect" spotlights the company's proprietary technology focused on safeguarding businesses from search and social media fraud, thereby bolstering marketing effectiveness and ensuring a secure and productive digital ecosystem.

Prevent lead generation fraud and its negative consequences, including TCPA violations, wasted marketing dollars, tarnished brand reputation, missed opportunities, wasted call center labor, and decreased company morale, by utilizing Anura's fraud solution to detect and eliminate fraudulent leads in real-time, ensuring a more effective and efficient lead generation process.

Protect your affiliate program from the risks of affiliate marketing fraud, such as wasted ad spend, reduced new customer acquisition, loss of legitimate affiliates, potential TCPA violations, and credit card chargebacks, by leveraging Anura's fraud solution for improved ROI and precise fraud identification.

Prevent ad fraud in online gaming, which includes chargebacks, artificially inflated user base, account farming, exploiting new user rewards, and multiple account fraud, by utilizing Anura's fraud solution to protect players from bad experiences and advertisers from wasted budgets, ultimately staying ahead of cheaters in the game.

"Ad Fraud and TCPA Compliance" explores Anura's innovative solution for managing ad fraud in compliance with the Telephone Consumer Protection Act (TCPA), emphasizing a proactive approach to prevent legal issues, financial losses, and ensure ethical, efficient ad campaigns.

"Anura and eCommerce" showcases how Anura's advanced fraud detection solutions can optimize security, marketing strategies, and sales in the burgeoning eCommerce sector, reducing the risk of fraudulent transactions.

"Why CAPTCHA Fails to Stop Ad Fraud" provides a critical analysis of the shortcomings of traditional CAPTCHA in preventing ad fraud and impacting user experience, highlighting the need for advanced, user-friendly solutions like Anura.