Glossary

A type of fraud that occurs when someone uses stolen or unauthorized payment information to make a purchase. This can happen online, in person, or over the phone.

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In the context of databases, a schema refers to the organization or structure of a database. It is a way to define objects in the database, like tables, columns, relationships, etc. A database schema is the blueprint that defines the database structure.

In the context of web-based markup languages, a schema is a set of rules that defines the structure and content of a document. The schema defines what elements and attributes can be used in a document, and the order and hierarchy.

Scraper bots "scrape" or steal high-quality, keyword-rich content from other websites and repurpose it on their own sites, skewing your website's search engine rankings. Stolen content can be hard to spot unless you make a point to search for it. 

Anura Script uses JavaScript and is our most comprehensive method for collecting visitor data. It excels at identifying even the most sophisticated fraud in real-time. Ideally, Anura Script is used for conversions and post-click analysis.

A type of mobile ad fraud where fraudsters fake app install and in app events on actual devices. 

Anura automatically hides ads from fraudsters before they have a chance to fraudulently click on them. Test the power of Anura, click here.

Search arbitrage fraud drives traffic from search ads to misleading pages to profit from clicks on ads users are tricked into visiting.

SEM is a marketing channel that targets visitors by interest through the use of the search terms the visitor has typed in, in the search engine.  These ads are text-based, paid placements and have a number of targeting criteria.  This channel is also known as PPC (Pay Per Click) marketing.

SEO is the process of improving the understandability of the true content of a web page to a search engine’s algorithm to appear more relevant and gain higher rankings in the organic search results pages (also referred to as SERP)

This is a page of results that a search engine returns in response to a visitor’s search request based on the search engine’s algorithm.  This will contain a mix of paid and organic listings ordered based on a variety of metrics used by the search engine.

Search feed arbitrage is a tactic where marketers buy traffic from one search engine or platform at a low cost and redirect it to higher-paying search feeds or monetized search result pages. The aim is to profit from the margin between the traffic acquisition cost and the revenue generated from displaying ads on the landing page. This method requires optimization to ensure the traffic is relevant and aligns with ad network policies to avoid penalties.

When an affiliate uses the merchant's affiliate links for their purchases to earn a commission.

Single sign-on is an authentication scheme that allows a user to log in with a single ID and password to any of several related, yet independent, software systems. True single sign-on allows the user to log in once and access services without re-entering authentication factors. (Wikipedia)

Social media has become a powerful internet marketing tool in recent years. Platforms like Facebook, Instagram, and YouTube provide space for dynamic two-way communication between brands or visitors alike with the ability to create content that isn't limited by pre-existing rules of engagement (therefore allowing anyone an equal opportunity). There are two types of social advertising - paid advertisement which seeks financing via money spent on ads; organic campaign where advertisers don’t invest any cash at all but rather use their own resources such as time into building relationships through likes/followers, etc., attracting new customers using these methods so they may tell others about what you offer afterward when asked: "where did u get ___?"

Ever wonder how certain posts appear in your social news feeds? Social networks like Facebook and Twitter rely on proprietary bots to run data through  algorithms  and serve posts based on visitor behavior.

As it relates to the Anura Dashboard, a variable, declared by you, to identify "source" traffic within Anura's dashboard interface. A source is where the traffic comes from.

Sending unsolicited emails, messages, or posts containing affiliate links.

These are automated entities that crawl the web for various reasons, such as indexing content for search engines. While they serve legitimate purposes, their visits shouldn't be counted as genuine user interactions with advertisements.

Fraudsters use spy bots mainly for surveillance and data collection purposes. Spy bots steal personal information about a company, website, or person by logging  keystrokes  or intercepting  packets. Some fraudsters sell that data to outside parties such as a competitor of a marketing firm for a profit.

Anura helps create customer stickiness. Stickiness occurs when new, desired features offered to clients entices them to use your product or service service more often. This helps current customers "stick" with your product or service, creating customer retention.

Structured data in digital marketing refers to any data that is organized and formatted in such a way that it is easily understandable by machines. In the context of digital marketing, structured data usually refers to the information that you can add to your website to make it easier for search engines to understand the content of your pages.

Search engines like Google use structured data to better understand the content of your page and to create rich snippets in the search results, which can help to improve your click-through rate. For example, if you have a recipe on your website, you can use structured data to indicate the ingredients, cooking time, calories, and other relevant information. Google can then use this information to create a rich snippet in the search results that includes a picture of the dish, the cooking time, and the number of calories.

Subscriptions are another common form of lead generation tool, giving visitors access to information like white papers, newsletters, or e-books in exchange for basic contact details. These kinds of forms don't require a significant amount of data, so they're a relatively easy way to collect information. However, this means that subscription sign-ups are easier to scam than other alternatives. Fraudsters enter false information and, when businesses reach out, they're confronted with an illegitimate lead. 

Supply Side Platform, aka SSP, aggregates high-end traffic sources in order to monetize them through DSP’s (Demand Side Platforms) 

Anura detected issues with the received visitor data and considers the visitor to be suspect. These issues will likely represent a risk to the client's required key performance indicators.