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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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About Us

We are Anura.

Technology built by humans for humans.

We are a group of cyber superheroes committed to defending our clients’ web assets.

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About Anura

Founded by the husband-and-wife duo, Beth & Rich Kahn, Anura understands the importance of making the most out of every marketing dollar. We pride ourselves on constant innovation, dedicated purpose, and consistent growth – for both our clients and our own success. There will always be bots, malware, and human fraud threatening the livelihood of companies, corporations, businesses, and organizations around the world. It is our job to minimize this threat. If you feel up for the challenge, we’d love to meet you!

Our Mission

To increase our client’s growth and improve their marketing results through accurate and effective ad fraud mitigation.

The data behind Anura.

2M+
sites using our software
800+
data points scanned
on every visitor
25%
requests are fraudulent visitors
$2B+
saved by clients in 2024
Our History

In 2003, Rich and Beth launched their first ad network setting a new trajectory for online marketing. They soon identified fraudulent traffic, prompting the creation of their first ad fraud detection code base. The tool’s effectiveness attracted client attention, spurring wider adoption. By 2017, in response to the pressing demand for refined traffic validation, Anura launched as a separate product that could be licensed.

Currently at the forefront of ad fraud detection, Anura integrates machine learning with the acumen of skilled human teams to offer unparalleled accuracy. Our forward vision is grand: to be the global standard in ad fraud prevention. We aim to expand our services to new sectors, industries, and regions, ensuring every digital ad dollar spent is genuine and effective. Moreover, we are fervently working on building impenetrable tech stacks that set new benchmarks in fraud detection and prevention.

Anura’s distinctive edge, embodied in zero false positives, unmatched fraud detection, and concrete analytics, has earned accolades, including spots on Inc 5000 and Philly 100. With a stellar 5-star Google reputation and a burgeoning client base, we’re not just safeguarding revenues, we’re reshaping the industry. Join us, and let’s co-author the next chapter of Anura’s success story.

Meet Our Customers

Trusted by over 2 million domains.

Case Studies

Key Honors & Affiliations

Anura is recognized as a leading expert in ad fraud technology.

TAG Certified Against Fraud seal

TAG Certified Against Fraud

Certified Against Fraud by the Trustworthy Accountability Group (TAG) to meet the rigorous standards set by the MRC

A-LIGN SOC Badge

Soc 2

SOC 2 compliant and verified by a third-party audit

Phil 100 Forum award seal

Philadelphia100® Forum Award

The Philadelphia100® is a prestigious, merit-based award recognizing the fastest-growing privately held companies, known for its integrity and regional significance.

REACH_logo_Founding-Member

R.E.A.C.H.

Responsible Enterprises Against Consumer Harassment

2023 Fortress Cyber Security Award

Fortress Cyber Security Award

Received Fortress Cyber Security Award for Data Protection in 2022 & 2023

Explore our Blog

11 min read

Online Survey Scams and How To Spot Them

TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate...

6 min read

What Is a Bot? Understanding the Basics of Bots

TL;DR:

  • Bots are automated software programs performing specific tasks online.
  • There are good bots (search engine...
9 min read

Is IP Blocking Effective? Why You Shouldn’t Rely On It!

TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by...

11 min read

How to Fight Cookie Stuffing Within Affiliate Fraud

Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and...

4 min read

How to Identify Fake Ad Traffic: A Step-by-Step Guide to Auditing Your Ads

TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement...

5 min read

What Is Account Takeover Fraud (ATO)?

TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity....

See All Blogs