Case Study

How Everflow and Anura Drove a 230% Increase in Revenue for Excel.

PRIMARY USE

Finding the right partners when building your tech stack is critically important. Balancing client needs, functionality, and cost effectiveness can be a real challenge, especially when your firm is tasked with delivering for your clients in a way that continues to drive value and exceed expectations.

IMPLEMENTATION TYPE

API Integration

Scoring Tool Integration

DirectDashboard Access

THE CHALLENGE

For over 10 years, Excel has been helping insurance brands acquire the right customers at scale. A combination of data driven optimization, marketing muscle, and commitment to quality has kept them on the cutting edge of innovation and client satisfaction. Excel drives their most significant volume through their owned and operated channels. However, they knew sustainably scaling their affiliate program while maintaining the high quality traffic their clients are accustomed to on the O&O side, would create complexity and require some serious tech stacking... So, how do you ensure you have the best tools to deliver your products? You engage in powerful partnerships.

THE SOLUTION

For the last few years, Excel has partnered with Everflow to help manage their myriad and complex partner integrations. Providing affiliate and programmatic traffic for their clients means providing clean, compliant, and real traffic that can be captured and monetized. Mark Romero, Vice President of Media Intelligence at Excel Impact, puts it this way: “We have run with a lot of different affiliate publishers and one of our major goals is to source new traffic that’s very high quality.” Having the right technology partners to help manage and filter the flow of affiliate traffic was the key to scaling their business in a short period. This approach also gave Excel the ability to consistently manage and monitor their traffic leading to a 230% growth for their program in a single year.

THE ONGOING RELATIONSHIP

The hub of this integration is Everflow’s proprietary platform that allows Excel to track the attribution for the traffic that flows in from Excel’s affiliates. Tony Cohn, director of customer marketing at Everflow, said it best: “The combination of Everflow and Anura from a fraud fighting standpoint is great because you have the automation from the Everflow side, but then you also have Anura’s tech protecting your ads from fraud, all in one dashboard.”

BETTER TOGETHER

The integration of Anura and Everflow together, means that Excel can track affiliate attribution at a granular level using Everflow’s technology, AND they can ensure the inbound traffic is clean and actual. Aside from the accuracy advantage this provides for Excel, the ease of use can’t be ignored. “It was really easy for us to set it up in Everflow and it was one of the primary reasons that we began searching for a new platform, because we had a lot of difficulty with it in our old platform,” says Mark Romero. Anura’s integration into the Everflow ecosystem provides a single spot to manage and maintain the flow of affiliate traffic.

EASE OF USE | EVERFLOW AND ANURA | MARK ROMERO
“We used Everflow initially and we were happy with the tech optimizations that it provided. It made it a lot easier for us to adjust campaign schedules, which helped us improve the efficiency of our team when we layered in Anura. On top of that, when fraud occurred in the system, we knew almost immediately and we could have alerts set up to alert us.”

TRAFFIC AT TRIBUTION AND FRAUD SOURCES | TONY COHN
“Anura allows you to really dial into your traffic and see where malicious threats are coming from. You can eliminate all sorts of things, like bots and proxies.What happens when you’re an Everflow user is you’re able to connect to technology like Anura. The data you get from a provider you can add back into your campaigns, which will allow you to run smarter campaigns.”

FULLY INTEGRATED TECH STACKS | TONY COHN
“Having Anura allows our clients to breathe easier. They know that routine threats are being taken care of. The main thing with using both systems is that you have the automation from our side and the information from Anura that shuts things down. It’s a really nice relationship.”

STAYING AHEAD OF EMERGING THREATS | TONY COHN
“There are a few anti-fraud options available that an Everflow customer can connect to, but Anura is definitely one of our clients’ favorite solutions. It’s accurate and we know that the Anura team do a fantastic job staying on top of current threats. Recently, we did a webinar with Anura and Excel and it was very interesting to see just how much they are on top of current threats and how many new threats pop up all the time. It’s one less thing our clients have to worry about because they know that Anura has it taken care of.”