COVID-19 and Ad Fraud: Is There a Correlation?
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What's Inside?
This study examines a possible correlation between COVID-19 and ad fraud. Considering the lingering issue of COVID-19, such understanding will help predict an increase in ad fraud based on COVID-19 cases. Such understanding will help companies better prepare to cope with ad fraud cases.
Study and research conducted by University of Delaware students led by Edward Hartono, Ph.D.