4 min read
Why Anura Puts Customers First
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and...
Founded by the husband-and-wife duo, Beth & Rich Kahn, Anura understands the importance of making the most out of every marketing dollar. We pride ourselves on constant innovation, dedicated purpose, and consistent growth – for both our clients and our own success. There will always be bots, malware, and human fraud threatening the livelihood of companies, corporations, businesses, and organizations around the world. It is our job to minimize this threat. If you feel up for the challenge, we’d love to meet you!
In 2003, Rich and Beth launched their first ad network setting a new trajectory for online marketing. They soon identified fraudulent traffic, prompting the creation of their first ad fraud detection code base. The tool’s effectiveness attracted client attention, spurring wider adoption. By 2017, in response to the pressing demand for refined traffic validation, Anura launched as a separate product that could be licensed.
Currently at the forefront of ad fraud detection, Anura integrates machine learning with the acumen of skilled human teams to offer unparalleled accuracy. Our forward vision is grand: to be the global standard in ad fraud prevention. We aim to expand our services to new sectors, industries, and regions, ensuring every digital ad dollar spent is genuine and effective. Moreover, we are fervently working on building impenetrable tech stacks that set new benchmarks in fraud detection and prevention.
Anura’s distinctive edge, embodied in zero false positives, unmatched fraud detection, and concrete analytics, has earned accolades, including spots on Inc 5000 and Philly 100. With a stellar 5-star Google reputation and a burgeoning client base, we’re not just safeguarding revenues, we’re reshaping the industry. Join us, and let’s co-author the next chapter of Anura’s success story.
TAG Certified Against Fraud
Certified Against Fraud by the Trustworthy Accountability Group (TAG) to meet the rigorous standards set by the MRC
Apr 24, 2024
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and...
Apr 17, 2024
If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.
Apr 10, 2024
There’s so much for marketers to...
Apr 3, 2024
It’s no secret companies lose billions of...
Mar 27, 2024
Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is...
Mar 20, 2024
It takes a village to fight digital marketing fraud and...